Form Design & Placement Fixes
We suspected users weren’t engaging because the form was buried too low on the page. A quick A/B test proved that even adding a simple "Contact Us" button in the hero (that jumped to the form) boosted conversions right away. We took it further by moving the full, redesigned form into the hero with a strong CTA, clearly signaling the page’s purpose. To improve lead quality, we added two optional fields (keeping required inputs the same) and a subtle design element that implied a live team was online to help.

Value Proposition & Messaging
We rewrote the page’s headline to make the value instantly clear: “Partner with the country’s leading online insurance marketplace.” This helped reinforce credibility and immediately communicated what the user stood to gain.

Progressive Disclosure UI
To help users better understand what they’d get post-signup, we included a simplified UI graphic of the dashboard. It highlighted important elements like case reports, application statuses, and inbox previews—giving a quick, visual sense of value and functionality.

Social Proof
We added recognizable partner logos and key stats like “Millions of customers helped” and “$200B in coverage” to build trust fast. These familiar markers gave visitors instant confidence in the product.

Form Bypass Test
We tested an alternative path for users hesitant to fill out the full form. By offering a “commitment-free” bypass, we allowed visitors to continue exploring based on their role—either as an insurance carrier or as a business, independent agent, financial institution, or media contact.

Usability Improvements
To improve the mobile experience (a known drop-off point), we optimized page load times by reducing page weight by 60% through image optimization and code splitting. We also added a shareable social preview image to make the link more attractive when shared externally, boosting discoverability.